Buy-Path Review
A focused pass over the steps between offer exposure and payment confirmation, highlighting copy, timing, and confirmation friction.
Service Sycamore Hub
In-app purchase behaviour, examined with care
We help UK publishers understand who buys, where they hesitate, and what to change in the offer path — without rebuilding the catalogue from scratch.
Flagship engagement
Purchase Behaviour Audit
Over three to four weeks we inventory your buy path, review first-time and repeat purchaser patterns, and deliver a ranked findings brief your product and commercial leads can act on together.
The work stays human: walkthroughs, interviews where possible, and a ninety-minute readout — written for publishers who already sell in-app unlocks and need clearer decisions.
Related work
Engagements that sit beside the audit
Shorter reviews when you already know which part of the purchase story needs attention.
Repeat Purchase Study
Examination of who returns to buy again, what they choose second, and where loyalty offers help or hinder.
Offer Timing Consultation
Advisory sessions on when to present upgrades, bundles, and limited offers without exhausting goodwill.
Refund Pattern Briefing
A concise briefing on refund clusters by offer type, tenure, and entry point, with practical containment ideas.
How we work
A method built around the buy path
Every engagement starts with the screens and moments between offer and confirmation. We document language, timing, and unlock clarity before we talk about catalogue size or campaign cadence.
Our method page walks through discovery, journey inventory, behaviour review, and readout — the same sequence we use in Edinburgh-led remote work across the United Kingdom.
From recent work
What clients notice first
“The audit showed our mid-tier package was absorbing almost all first purchases while the entry unlock sat unused. We retired two near-duplicate SKUs and the first-purchase conversation with our commercial team finally made sense.”
Field notes
Recent writing on purchase behaviour
Reading first-purchase hesitation in the buy flow
How to tell genuine comparison pauses from drop-offs caused by unclear confirmation language.
Price-point clusters that actually matter
Why three well-understood price bands often outperform a crowded catalogue of near-duplicates.
Timing limited offers without exhausting goodwill
Practical checks before putting a countdown or scarcity cue in front of returning buyers.