Price-point clusters that actually matter
Why three well-understood price bands often outperform a crowded catalogue of near-duplicates.
Publishers sometimes add near-identical price points hoping to catch every preference. In practice, buyers struggle to tell the middle options apart, and the catalogue begins to feel noisy rather than generous.
We look for natural clusters: an entry unlock, a mid-tier package that covers common needs, and a premium bundle for heavy users. If two mid-tier SKUs differ only by a small token amount, buyers treat them as one confusing choice.
When reviewing purchase behaviour, map each completed buy to the cluster it belongs to, not only to the raw SKU. Patterns of refund and repeat purchase often clarify once the noise of near-duplicates is removed.
If you plan a catalogue tidy, announce the change carefully to existing buyers who hold mid-tier entitlements. Clarity for newcomers should not feel like a silent downgrade for people already paying.