A practice built around purchase moments

Origin

The practice started when two product consultants kept meeting the same problem in client rooms across Midlothian and further afield: teams could list revenue totals, yet struggled to explain why first purchases stalled or why refunds clustered after specific unlocks. In 2019 we formed Service Sycamore Hub Ltd to focus that work into a dedicated offering.

Early engagements were short buy-path reviews for education and lifestyle publishers. Over time the work grew into full purchase behaviour audits, repeat purchase studies, and briefings on refund patterns — always delivered as human advisory work, not as an automated product.

How we work with clients

We favour remote sessions on UK working hours, written briefs that product and commercial leads can share, and recommendations ranked by evidence. We do not sell media buying, engineering sprints, or legal opinions on consumer rules; when those needs appear, we say so plainly.

Values that show up in the brief

• Specific language about offers, unlocks, and confirmation steps
• Respect for buyers who already paid and may feel fatigued by limited offers
• Clear owners for each recommendation after the readout
• Honest scope: what we can see from materials versus what would need deeper research