Engagement
Purchase Behaviour Audit
A structured review of how people move from first interest to a completed in-app purchase, with a written findings brief for your product and commercial leads.
Who it is for
Product owners, growth leads, and commercial managers at UK app publishers who need clarity on why purchases stall, refund, or fail to repeat.
What you leave with
A prioritised map of friction in the buy path, buyer cohort notes, and concrete recommendations your team can act on without rebuilding the whole catalogue.
Included
- Kick-off call covering catalogue, price points, and recent purchase volume
- Structured walkthrough of guest and returning buyer journeys
- Review of offer presentation, timing, and confirmation moments
- Cohort notes on first-time versus repeat purchasers
- Written findings brief with ranked recommendations
- Ninety-minute readout with your product and commercial leads
Outside scope
- Live engineering or storefront coding
- Ongoing media buying or creative production
- Legal advice on consumer regulations
Who delivers the work
Led by a senior analyst at Service Sycamore Hub with support from a research associate
Process
- Scope call and materials checklist
- Journey and offer inventory
- Behaviour review sessions
- Draft brief and internal review
- Readout and next-step planning
Preparation
Share anonymised purchase summaries, current price lists, and screen recordings or walkthrough notes of the buy flow where available.
Constraints
We work with publishers who already have live in-app purchases; pre-launch concepts are handled under a separate scoping call.
Next step
Request an audit scoping call via the contact form.