1. Scope and materials
We confirm which applications, price points, and recent purchase windows matter. You share anonymised summaries and walkthrough notes; we return a materials checklist and working calendar.
Method
From offer screen to findings brief
A clear sequence we use for purchase behaviour work with UK publishers: inventory the buy path, review real behaviour, then write recommendations your teams can share.
2. Journey inventory
Every step between offer exposure and confirmation is listed: copy, price display, entitlement language, and authentication timing. Guest and returning paths are kept separate.
3. Behaviour review
We examine first purchases, repeat buys, and refund clusters against that inventory. Where possible we speak with a small set of recent buyers about what they expected after paying.
4. Findings brief
Recommendations are ranked by clarity of evidence and effort to change. Near-duplicate SKUs, confusing confirmation lines, and overloaded limited offers appear as concrete items — not slogans.
5. Readout
Product and commercial leads join a ninety-minute session. We walk the ranked list, agree owners, and note what stays out of scope for a later engagement.
Start with the audit
The Purchase Behaviour Audit follows this method end to end. Shorter engagements borrow the same inventory and review habits for a narrower question.